Animated GIFs

It is interesting to read McKay write about GIFs in a very formal and analytic sense. For the most part GIFs are something that you see online and therefore create an aura of normalcy and repetition that causes me to not look at them too deeply. For the most part almost every GIF I have seen is to show something comical or funny which also reinforces the casual and complacent nature of viewing them. So having McKay cite resources and really examine the GIF with a close lens was interesting and thought provoking. What also makes GIFs different is that they can sometimes be choppy and low-res implying a somewhat crude nature about them, which I would imagine would further deter someone from writing an article like McKay. But she writes beyond the technical implications but to how the internet and GIFs by association have redefined media in general and created avenues that are much more accessible and therefore liable to be used in all types of situations.